(1) Classic Folgers Commercials (1950s & 60s) - This is a series of about 9 minute long Folgers commercials. What a great old collection of vintage coffee ads! You may remember some of these!(9 minutes)
(2) This is Coffee (1961) - If you don't drink coffee, you will probably want to start after watching this 1961 homage to the growth, distribution and processing of coffee around the world. While telling the viewer how to brew and blend the perfect cup of coffee, the narrator is not shy in hiding his zeal for the "incomparable goodness of coffee." (12 minutes)
(3) Coffee Break (1959) - This work training film tackles the issue of employees wasting too much time on routine breaks, many times lingering while drinking coffee and socializing. This film shows more than any film how ingrained the culture and ritual of coffee drinking was in American life, with its presence felt from the breakfast table to the workplace to the living room. (14 minutes)
(4) Coffee House Rendezvous (1969) - This film shows that by the late 1960s, conservative social organizations such as churches and community youth groups had already accepted the "Coffee House," once a cool, hip meeting spot for subversive counter culturists, as an acceptable recreation place for wholesome teenagers. As the beatnik hangouts were commercialized, spending time in the coffee house suddenly became a normal activity for teens, and they were even encouraged to start coffee houses in their own basements!
(25 minutes)
(5) American Women: Partners in Research (1960) - Who knew designing a coffeemaker could be such a sexist task! This is a remarkably sexist film about the quest to design a coffeemaker that will sell well to consumers. Women take the role of the impressionable consumer in this movie, which is full of stereotypes about female shoppers and why they may purchase certain products. (13 minutes)
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